In the lead up to our launch this August 24th, we are excited to showcase our Top HANX Power Women.
Sophia Matveeva is a woman after our own heart, with a lust for life and passion for helping women to feel empowered. Sophia runs Style Counsel, an app that give you expert advice on that outfit you're not sure is right for the office, or the dress you want to wear for a first date. Today she talks to us about her app, and how she takes control.
Tell us a little bit about yourself and what you do
I am a modern woman who wants to get as much as possible out of life: great career, love, fun, friends, learning etc. I run Style Counsel, an app where women can get immediate feedback on their outfits from stylists, fashion bloggers and other women. I launched the company just after I graduated from Chicago Booth with an MBA last year. I absolutely love what I do because our product helps women have more fun and feel more confident – a worthy cause in my view!
What is your idea of ‘taking control’ with regards to your life?
Taking control to me means making decisions and acting on them because I have weighed up the costs and benefits and have decided to pursue a certain path. To take control you need information and willpower to follow through even when it feels like the world is against you.
When was the last time you took control and did something your way?
I do that every day when I run Style Counsel! The male dominated tech world didn’t see the potential when we started, but we did it anyway. That feels really cool.
What motivational mantra do you live by?
It is better to die on your feet than live on your knees.